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Local Justifications: 6 Ways to Influence Your SEO Without Being an SEO Expert
I’m curious… What are your current strategies with Google My Business (now called Google Business Profile)? Have you heard about local justifications? When searching for products and services you love...
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Use the 80/20 Rule to Grow and Maintain an Online Community in 2022
People use social media to connect with friends and family, be entertained, and find the latest news, but they also use social media to research brands with the intention of making a purchase. We see...
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The Future of Retail: Cryptocurrency, NFTs and the Metaverse
In 2007, I got a job at a startup technology company. My main responsibilities were to market our newly launched website at events we were attending across the country. I was fresh out of college and...
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5 Ways to Drive Engagement with the New “Add Yours” Instagram Sticker
As you know, social media channels like to showcase their new features by rewarding posts that use these new features. Using new features advances your posts and accounts in the algorithm. This means...
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Shopping Made Easier with these 3 Ideas for Facebook Albums and Instagram...
We know that sharing clear photos on social media helps to grab attention, but did you know that organizing your content helps get your content viewed more than once? Oftentimes, after a few days of...
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The Top 10 Holiday Marketing Ideas (for Retailers) from the Holiday Marketing...
Were you there?! Did you attend the Holiday Marketing Summit? If so, firstly, thank you! But no less importantly, there were heaps of holiday marketing ideas that were shared to help independent...
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Shopping Made Easier with these 3 Ideas for Facebook Albums and Instagram...
We know that sharing clear photos on social media helps to grab attention, but did you know that organizing your content helps get your content viewed more than once? Oftentimes, after a few days of...
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Insider Question: All About Instagram Stickers
Come one, come all! Did you know that each Insider member is invited to join our private Facebook Group filled with other Insiders, each of whom is a small business owner? It’s a warm and welcoming...
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The 5 Types of Instagram Videos Retailers Should Be Creating Following...
In recent news, Adam Mosseri, the head of Instagram, announced that “Instagram is no longer a photo sharing app”, and that Instagram will be focusing on four key areas: Creators, Video, Shopping and...
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We Received THIS Question from an Insider about Instagram Stickers and We Had...
Come one, come all! Did you know that each Insider member is invited to join our private Facebook Group filled with other Insiders, each of whom is a small business owner? It’s a warm and welcoming...
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Google Business Profile: What You Need to Know About the New GMB
Earlier this month, Google announced that they made changes on how to claim and verify your listing on their platform. Additionally, they’ve changed the name of “Google My Business” to “Google...
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10 of Instagram’s New Features You Have To Try
Instagram has had a busy year with several updates and new feature releases. In the past month alone, Instagram hosted 7 Days of Updates, where they were releasing new features each day. Phew, how is...
View Article10 Holiday Ideas for Reels on Facebook and Instagram That Will Help You Sell
We all feel like the clock ticks a little faster in December, and business owners especially are feeling pinched for time. Coming up with great content ideas is already hard enough, but adding in the...
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Direct Messaging: 3 Strategies Retailers Should Focus On Following...
In recent news, Adam Mosseri, the head of Instagram, announced that “Instagram is no longer a photo sharing app”, and that Instagram will be focusing on four key areas: Creators, Video, Shopping and...
View ArticleReels on Facebook and Instagram: 10 Holiday Ideas for That Will Help You Sell
We all feel like the clock ticks a little faster in December, and business owners especially are feeling pinched for time. Coming up with great content ideas is already hard enough, but adding in the...
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Use These 20 Social Media Holiday Marketing Tools and Strategies Before The...
During Q4, and especially during the holiday season, social media channels become a crowded place. Brands, big and small, are all trying to show up in front of their customers. This year, we want to...
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Instagram Collaboration is Here (and It’s Time To Grow Your Account)
Instagram Collaboration is the latest (and absolute greatest) feature for growing your community. Let me break it down for you. An Instagram Collaboration allows two accounts to share the same post,...
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Advertise Now In IG Reels Through Facebook Ads Manager
Advertisers rejoice! There’s a new placement in town! There’s a brand new placement in Facebook Ads Manager to place your video ads. You can now choose to include IG Reels (or exclusively choose...
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Instagram Collaboration is Here (and It’s Time To Grow Your Account)
Instagram Collaboration is the latest (and absolute greatest) feature for growing your community. Let me break it down for you. An Instagram Collaboration allows two accounts to share the same post,...
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Create Your Own Trending Reels Audio On Instagram
Businesses have had their fair share of audio issues on Instagram Reels. Currently, there are two types of audio on Instagram: “Original Audio”, which is the audio that is uploaded from a video...
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